How to do PR for artists

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PR can be expensive, and it can be tough to trust an agency or individual to do justice to your story. It’s even trickier to know what to pitch to a journalist and who to pitch to. Whether you’re doing the work yourself and don’t know where to start, or you want to understand what you’re paying an agency for, this session helps you to learn the basics. Taking you from the start of a campaign, developing a target list and how to track coverage and exploring evaluation, this video will get you media ready. 

Laura Marie Brown, PR, Marketing Consultant and Producer specialising in the arts.