The White Building
Tue 25 April, 7 – 9.30pm
£7, con. £4 - book here
Highjacking quality stamps and other CV enhancements
With limited access to funding and commonly low-budget artistic productions, surrounded by high-end image quality standards set by advertisements and blockbuster cinema, artists are drawn to find ways of adding production value to their projects in a low-cost manner by post-producing their works.
The artworld is already a global one and is connected through various networks online, hence image-circulation has become a crucial tool for artists to make their works available to a larger public than their local art scene.
In this regard, public relations (PR) and growth hacker marketing has become a common tool for artists to produce their works, with a focus on efficiency of online reach rather than a local encounter. Here the institution becomes a quality stamp for content shared online rather than being its mere physical host.
The aim of this workshop is to explore different types of documentation, post-production and our everyday experiences of art appearing in our newsfeeds.
Saemundur Thor Helgason will present a new toolkit for post-produced exhibitions, a work in development on the HereAfter residency programme. After the presentation participants are invited to participate in a Socratic Dialogue moderated by Miguel Harbers. The Socratic Dialogue aims at creating a collective mind that emerges from the individual minds sitting together to address the underlying assumptions that shape everyday life. In the Socratic Dialogue we can generate practical knowledge that can be useful to further design the topic of post-production in art.
Saemundur Thor Helgason taps into various economies surrounding the art field, working within and alongside art institutions. Whilst collaborating with commercial entities such as banks, AV manufacturers, fashion brands, etc, Helgason intends to evoke a dialogue with an audience through a critical gaze toward the collaboration as well as their own position within it. Saemundur Thor Helgason is an Icelandic artist based in London. He is a co-founder of HARD-CORE, an Amsterdam and London based art organization, developing algorithmic curatorial methods since 2011, Cosmos Carl, an online platform that only hosts hyperlinks provided by artists and curators and co-founder of ‘Chinese European College for Accreditation (C.E.C.A. International)’. Recent exhibitions and events that Helgason has taken part in include; ‘Cloud dating in the age of (un)controlled precipitation’, vokai.io, Lithuania, (2017), ‘SuperFetish S/S’, Goethe Institut, Beijing, China (2016), ‘Not in the Berlin Biennale’, 9th Berlin Biennale (2016), ‘ÁVÖXTUN %’ Rate of Return (2016) at Reykjavik Art Museum, Iceland, ‘CO-WORKERS – Network as Artist’ at Musée d’Art Moderne de la Ville de Paris, France (2015), ‘Vanity Fair | Demo Mode’ with Leslie Kulesh at Project Native Informant, London (2015) Helgason currently teaches the course ‘Documentation & Online Presence’ at the fine art department at Gerrit Rietveld Academie in Amsterdam (with HARD-CORE).
Miguel Harbers is closely involved in the development of Socratic Design as the creative producer of Schwab Filosofia, and the Socratic Design Academy. Socratic Design is a philosophical method founded by Humberto Schwab. It aims to design new cultures and realities for any type of community by shifting the ruling paradigm into new desired ones; the purpose is making new narratives, that can guide our interior and exterior lives, starting from the analysis of fundamental hidden and explicit philosophical assumptions. As a Socratic moderator, Miguel is able to generate collective wisdom about any concrete subject starting from a practical philosophical question. In these events people are bound to accept the rules of the game and by its interventions they can create new mental spaces and experience a collective thinking process.