Jonathan Goldberg has been working 18 years as a commissioned photographer. Recently, the focus of his work has been mainly around sustainability. He is currently working on a project documenting sustainable transport on the south coast, to be exhibited as part of Brighton Biennial from October.
What impact has New Creative Markets had on you?
Throughout my year long involvement with NCM, I have enjoyed attending numerous workshops, talks and gatherings. Feedback that I’ve received from NCM facilitators and peers has given me greater confidence in project work, enabling me to share it more widely with industry professionals.
What aspect of the programme do you see yourself implementing?
I’ve improved my ability to market myself and my work. Greater engagement with social media has played its part, as well as other lessons picked up, such as website tips and branding. Overall the participation in NCM has been hugely beneficial for my personal work, as well as my commissions. I’ve also made great friends who are photographers, and that in itself is proving beneficial towards my practice.
What is the most useful thing you have learned on the programme?
One of the NCM highlights for me has been the Editing workshop that I attended. Three years worth of pictures accumulated on a single project (Grow Heathrow) required some no-nonsense guidance with the selection process. The leader on this used her experience working on a documentary agency to whittle down a set of images that we were both happy with, not an easy task.
Many thanks to Jonathan for taking part in this interview.